Alexis Hollick

LEAD PRODUCT DESIGNER — SE LONDON, UK

Designing clarity into complex, high-stakes enterprise platforms.

Fifteen-plus years turning dense, regulated, high-risk workflows — trading floors, identity platforms, post-trade systems — into interfaces experts trust under pressure. Currently Director at 5o5 Design; formerly of Genesis Global, HSBC and Chubb.

currently Director at 5o5 Design

15+ yrs

LEAD PRODUCT / UX

5

GLOBAL BANKS SERVED

2

CO-AUTHORED PATENTS

2→8

DESIGN TEAM SCALED

SELECTED WORK

Case studies in reducing risk, latency and cognitive load.

CS‑01 / CS‑07

STAN — sourcing, trading and analytics blotter view
CS‑01 / GENESIS × HSBC FRONT OFFICE

Sourcing, Trading & Analytics (STAN)

Unified fragmented sourcing, trading and analytics tools into one task-driven platform for HSBC Asset Management, cutting the manual reconciliation that slowed decisions.

  • Faster execution, lower decision latency
  • Symphony chat embedded directly in task flow
Trade Allocation Manager trades and auto-matching view
CS‑02 / GENESIS POST‑TRADE

Trade Allocation Manager (TAM)

Rebuilt dense, legacy allocation screens as exception-driven workflows — making high-volume, high-risk post-trade work safer without removing information.

  • Reduced allocation time and manual errors
  • Clearer exception and validation visibility
RTX composite RFT trading widgets
CS‑03 / GENESIS × RTX SWAP TRADING

Interdealer Swap Trading

Digitised a voice-driven swap market with a privacy-first Request-for-Trade model that respected existing dealer behaviour instead of forcing a transparent order book.

  • Higher adoption than voice brokers
  • Straight-through post-trade processing
HSBC authentication device setup and confirmation flow
CS‑04 / HSBC IDENTITY & AUTH

Global Web Authentication Platform

Replaced fragmented regional login systems with one configurable global platform, and designed OTPless push and QR login without weakening security.

  • Lower contact-centre volume for login issues
  • Higher completion, successful global rollout
HSBC Fusion unified personal and business dashboard
CS‑05 / HSBC FUSION SMB BANKING

A Unified Banking Service for Small Business

Research across the UK, Mexico and Canada shaped a single view over personal and business finances — kept intentionally separate, never merged.

  • One sign-on, accounts kept distinct
  • Streamlined loan & credit applications
PRM tablet app open sales case view
CS‑06 / HSBC PREMIER TABLET / SALES

Tablet App for Relationship Managers

Mapped RMs' fragmented, multi-system sales journeys and consolidated them into one in-the-moment workflow for client meetings.

  • Less duplicate data entry, less switching
  • Higher-quality data captured in-flow
2020 Imaging command-and-control operator displays
CS‑07 / 2020 IMAGING COMMAND & CONTROL

Command-and-Control Intelligence Platform

Unified video, sensor data, analytics and comms into one spatial workspace for security operators — reducing false positives and cognitive load under pressure. Co-authored two patents on multi-camera tracking. Winner, IFSEC Future of Security.

  • Faster decisions via contextual linking
  • Lower training overhead
  • Higher situational awareness
Selection of logo designs and digital illustration work
CS‑08 / PERSONAL BRAND & ILLUSTRATION

Brand & Digital Illustration

A selection of independent logo design and digital illustration work — identity marks and low-poly artwork created outside of client engagements.

  • 15 logo & identity marks
  • 6 low-poly illustration pieces

CORE EXPERTISE

What I bring to a product.

04 CATEGORIES

Design

  • Figma, Auto Layout & Variables
  • Design systems
  • Interactive prototyping
  • Journey mapping
  • Service blueprinting
  • Accessibility

Product

  • Discovery & product strategy
  • Workshop facilitation
  • Roadmapping
  • Stakeholder management
  • Experimentation & UX metrics

Research

  • Usability testing
  • Contextual inquiry
  • Jobs to be Done
  • Information architecture

Delivery

  • Cross-functional leadership
  • Agile
  • Dev handoff & design QA
  • AI-assisted design workflows

EXPERIENCE

Where the work has been.

2003 — PRESENT

FEB 2026 — PRESENT

Director

CURRENT

5o5 Design — Lead UX Designer for FSL's capital gains tax management platform

2021 — 2025

Lead Product Designer

Genesis Global — enterprise trading platforms for HSBC, Bank of America, BNY Mellon, MUFG

2018 — 2021

Digital Product UX & Design Manager

HSBC — next-generation global authentication platform; grew and mentored the UX team

2017

Freelance UI/UX Designer

Sales dashboards, mobile POS app, and cross-platform clinical health diagnostics apps

2014 — 2017

Lead UX Designer

Chubb Insurance — underwriting, claims, performance and crisis-management platforms

2011 — 2013

Lead Product Designer

2020 Imaging — command-and-control intelligence platform; two co-authored patents

2003 — 2011

Early career

Graphic Designer; Licensing and Medicines Testing Administrator, MHRA

Education

BSc General Science, University of Edinburgh — 2000–2003

CONTACT

Let's design something that has to work.

Currently leading design at 5o5 Design. Always happy to connect on enterprise SaaS, fintech and other high-stakes, regulated product work.

© 2026 ALEXIS HOLLICK — LONDON, UK

LEAD PRODUCT DESIGNER